Kahi Ankahi Baatein – A mobile phone-based Info-line

1 April 2016

CREA in partnership with Gram Vaani, TARSHI and Gurgaon ki Awaaz has launched a new series of a mobile phone-based info-line - Kahi Ankahi Baatein (Speaking the Unsaid) on April 1, 2016. It is a safe and anonymous platform for young people to get essential rights based information on Sexual and Reproductive Health and Rights (SRHR). Using the Interactive Voice Response System (IVRS) – it is a unique, round the clock, mobile based technological solution, which overcomes the limitations of time and space, reaching out to a diverse range of audiences across varied geographies location, age, class and accessibility. The content is packaged in a creative and engaging format. It covers relevant crucial SRHR theme through four information episodes and four episodes of audio drama in a month.

The Pilot Phase

In the pilot phase, from November 2014 to April 2015, the info-line covered a total of seven themes ranging from menstruation, relationships, contraception, consent & violence, youth to disability. This service also provides listeners with options of recording their feedback and queries, which has effectively been looped into content design and packaging process. Previously broadcast content gets archived in the info-line and can be accessed by the listeners.

This info-line is supplemented with an offline component of engagement with colleges, universities, community radios and other civil society organisations to raise awareness and disseminate the information. 

The opportunites of using ICT

The ICT (Information and Communication technology), such as mobile telephony offers many opportunities for reaching young people in urban, peri-urban and rural areas due to its widespread reach.

Though adolescent girls typically do not yet own phones independently and get by with sharing mobile phones with their families and their peers, the potential of ICT cannot be overlooked. The potential reach of mobile phones is already being tapped, such as, for improving maternal and child health outcomes. However, less is known about interventions aimed towards young people to address their needs. When it comes to providing SRHR information to young people, even less is being done, particularly for adolescent girls, through the use of mobile phones. CREA, TARSHI and Gram Vaani's pilot mobile phone info-line ‘Kahi Ankahi Baatein’ is the first such model of delivering SRHR information to young people in Hindi and has the potential to fill this important gap. The info-line has been successful in pilot phase reaching out to young people. The inbound surveys that are conducted reveal the following statistics:

  • 37% of the callers are below 18 years 
  • 40% of the callers are between the age of 19-25 years, and 
  • 21% of the callers are over 26 years
  • 39% of the callers are women and girls
  • 56% of the callers are men, and 
  • 3% are from the transgender population 
  • 56% of the callers are unmarried and
  • 43% are married 

This shows that young people are interested to call and are able to access the information. The numbers show that adolescent girls and young women are increasingly accessing the info-line. Although the percentage of male callers is higher because of their primary access to mobile phones but it is still encouraging to see that the reach of the info-line is expanding among adolescent girls and women.

To view a video on Kahi Ankahi Baateinon Youtbe, click here

To view a video on Kahi Ankahi Baateinon Facebook, click here