The five-day public art campaign, Nazariya Badlo (‘change your perception’), offered a unique opportunity for participants to reflect on deep-seated beliefs and biases and explore a different lens to view the world.
Photo booths are a fixture at cultural festivals in India where families, kids and couples take snapshots next to Bollywood film posters or folk characters.
CREA put its own feminist twist on the photo booth in 2018 at the popular Mahindra Sanatkada Festival in Lucknow, India. Over 2,000 festival goers were invited to enter the Nazariya Badlo photo booth and pose with four cutouts painted by a local artist. They were then given the opportunity to discuss, write, draw and comment on the photos that challenged sexual taboos and silence, the family, disabled bodies, sex and love!
CREA continued this campaign of “public art to change public perspectives” with partners during 16 Days of Activism in 2019. Nazariya Badlo became a Hindi part of the larger CREA campaign, suspend judgment, as well as connecting to #flawsinlaws. All these campaigns are focused on stimulating people to change how they think and act when it comes to gender and sexuality.